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THE COMPULSIVE STORYTELLER

MARWAR India

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September - October 2023

Storyteller, Creative Producer and Chief Creative Officer—Special Projects at Zee Entertainment, Shailja Kejriwal’s journey has been diverse and interesting. The visionary and compassionate dreamer gives insights into how she transformed words on paper into powerful stories across different mediums.

- Neha Kirpal

THE COMPULSIVE STORYTELLER

Growing up as a Marwari girl in Kolkata in the late 1970s and early 1980s was like being a part of a Jane Austen novel. “All girls’ schools imparted exemplary education along with poise and etiquette, where home science was a compulsory subject,” recalls Shailja Kejriwal, the brain behind Zee Zindagi and Zee Theatres, both being pathbreaking innovative disruptors in the Indian television industry. There were also sports, ice skating and the dramatics society among other activities. Quite early in life, she took to drama.

Throwing light on her Marwari influences as a young girl, she says, “Apart from being astute business folks, Marwaris in Kolkata love their matchmaking, weddings, food, flower shows, races, soirées and cultural societies which hosted the best of plays from the IPTA/NSD repertory company, classical music and dance, qawwali nights and a smattering of Bollywood singers. For a person keen on storytelling or any art form, there can be no better place to grow up than Kolkata, provided you get to fully experience and be a part of two diametrically opposite cultures—Marwari and Bengali!” she smiles. The added advantage was that Kejriwal grew up in an oldworld Bengali neighbourhood where Pujo was a big deal along with film societies. Her exposure to Bengali theatre, Nandan, The Dover Lane Music Conference and football made her learn about different cultures from an early age.

Passion for storytelling

MÁS HISTORIAS DE MARWAR India

MARWAR India

MARWAR India

TREASURE Chest

Whether you are feeling experimental or wanting to keep it classic, MARWAR brings you the most exquisite jewellery options for this season.

time to read

1 min

November - December 2025

MARWAR India

MARWAR India

Beauty Beat

Make a statement with our handpicked collection of cosmetics

time to read

1 min

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MARWAR India

MARWAR India

A Royal WELCOME FOR 2026

India has a spectrum of beautiful palace-hotels. Ring in the New Year in royal style at a magnificent property for an unforgettable celebration.

time to read

4 mins

November - December 2025

MARWAR India

MARWAR India

The Stylish Groom

New-age grooms have taken centre stage in the wedding fashion narrative and are no longer content to play a supporting role.

time to read

4 mins

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MARWAR India

MARWAR India

THE UPPER CRUST

LUXURY EXPERIENCES THAT DEFINE LIFE AT ITS FINEST

time to read

2 mins

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MARWAR India

MARWAR India

HAUTE HOROLOGY

Luxury timepieces from around the world

time to read

1 mins

November - December 2025

MARWAR India

MARWAR India

From MASAAN To MAASAI

After transforming Indian independent cinema with films like 'Masaan' and 'Newton', National Award-winning producer Manish Mundra turns photographer with his new book, 'Wild Africa: Through My Lens'. He speaks to MARWAR India about his creative awakening, the meditative pull of the wild, and the art of storytelling through stillness.

time to read

5 mins

November - December 2025

MARWAR India

MARWAR India

Ethnic WEAVES

LABEL NAIBAH

time to read

1 min

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MARWAR India

MARWAR India

EAU d'indulgence

The most sought-after perfumes this season

time to read

1 min

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MARWAR India

MARWAR India

Beyond the Inheritance

In a world where privilege often becomes a pedestal, Devyani Jaipuria has chosen to treat hers as a platform. Born into one of India's most distinguished Marwari business families, she could easily have drifted into the comfort of legacy. But Devyani is built differently.

time to read

8 mins

November - December 2025

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