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What's the use of this money now?
Insurance Asia
|Issue No. 24
Learn about how one customer's words sparked RHB Insurance to rethink on cancer protection.
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A customer once told RHB Insurance's agent, "I already have end-stage cancer. What's the use of this money now?" That single moment was a wake-up call — not just for RHB Insurance, but for the industry as a whole. It made them confront a hard truth: traditional critical illness plans often pay out too late, when the focus has shifted from recovery to coping.
This realisation became the driving force behind Cancer Care. Built with early detection and accessibility at its core, Cancer Care offers comprehensive protection from early-stage cancer onward, empowering individuals to take control of their health journey when it matters most.
Challenging the norm
Esta historia es de la edición Issue No. 24 de Insurance Asia.
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Issue No. 24
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