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TASK MASTER
Inc.
|Winter 2025
Netic's Melisa Tokmak uses AI to help service businesses be on time— and make more money.
A DELEGATE MATTER Melisa Tokmak had her aha! moment when she had to deal with her own home repairs.
Melisa Tokmak grew up in the small town of Salihli, Turkey, where her parents still operate a perfume shop. Even as a youngster, she remembers, she had an entrepreneurial spirit. “I would always look for ways to get my mom out of the shop so that I could sell to the customers,” she says.
Today Tokmak, the founder and CEO of San Francisco-based Netic, is a long way from hawking fragrances. The company, which she launched in 2024, started as an AI revenue engine for large businesses that perform essential home services such as HVAC and plumbing. It now also serves businesses that offer pest control, appliance maintenance, roofing, and solar, and is expanding to wellness, automotive, and more.
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