THE MODEL FOR REVENUE

A hotel's revenue strategy begins as soon as its design layout gets printed on paper. Read on to find out more about the design tactics that boost revenue.

- SAYLI MOHITE

From conceptualization to building to the final execution and operation of a hotel, hoteliers look out for strategies which will eventually divert their hospitality business into a profit. They also keep themselves updated on revenue management strategies, which gives them an upper hand in this competitive market. But how is the architectural layout directly relevant to the growth of the hotel's revenue?

THE VISUAL APPEAL

Gautam Khanna, Director of Operations, Raffles Udaipur, expresses, "The design and architecture of a hotel create the first impression on guests. A visually appealing and well-designed exterior can attract potential customers and encourage them to choose the hotel over competitors. A striking and unique architectural style can create a memorable brand identity, helping the hotel stand out in a crowded market."

And this can add immensely to a hotel's revenue. Ajay Sharma, General Manager, Taj Corbett Resort & Spa, Uttarakhand, explains, "The architecture of the resort has been one of the major components of our revenue growth. The elegantly styled cottage rooms with a rustic ambience have been instrumental in augmenting revenue growth. While impeccable hospitality and Taj standard services have always been our strength, the architecture of the resort and its pristine location amidst the majestic Himalayan foothills has been a major highlight for guests."

BRIEFING THEM RIGHT

Khanna elaborates on the key considerations to keep in mind while commuting to the architect: