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INDIAN PERFUMES LEAD THE LUXURY OF SUSTAINABLE LIFESTYLE CHOICES
Fortune India
|October 2025
An exotic fusion of exclusivity, artisanal expertise, and sensory allure
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Leadership in the luxury market of perfumes, or what are known as attars in India, has founded a new interest in a personal grooming item that dates back thousands of years. Officially the tradition of natural perfume oils is anchored in the city of Kannauj of the 6th century in the times of the great king Harshvardhana. The royals and nobility of his court started enjoying the indulgence of this luxury, which made you smell and feel so good.
Esta historia es de la edición October 2025 de Fortune India.
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