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TRAVEL BLURRING THE LINES OF FITNESS AND LUXURY AMID THE SCI-FI GLITZ OF DUBAI
Fortune Europe
|June/July 2024
GO ON VACATION.

Come back ripped.
That's the enticing pitch-to be an all-expenses-paid guinea pig for a new kind of luxe fitness hotel, Dubai's SIRO One Za'abeel. What better way to celebrate the big 5-0 than by calling in some reinforcements for my midlife battle with the bulge? I book it, dreaming of my shiny new six-pack and feeling fitter already.
Only as I board my flight to Dubai do I wonder: What exactly have I signed up for? Kerzner International Resorts' fresh-out-of-the-box concept promises an experience "engineered to power your performance." Is that code for "fat camp in the desert"? Have I enrolled to be the plaything of some sadistic ex-Army drill sergeant? Breathe. Breathe. Breathe.
In SIRO One Za'abeel's unorthodox lobby, an athletic meeter-and-greeter hands me an espresso, activating my parasympathetic nervous system to calm me down.
It becomes clear where I've landed: a boot camp for modern-day Masters of the Universe. The urban resort boasts six floors of state-of-the-art fitness and recovery "laboratories," spacious "performance-optimized" rooms with en suite fitness areas, and access to 11 top-notch restaurants, each offering mesmerizing views of Dubai's vertiginous skyline.

Esta historia es de la edición June/July 2024 de Fortune Europe.
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