They are mocktails, which are not much dissimilar to cocktails, in the sense that both are concoctions of different ingredients. However, the difference lies in the lack of alcohol content. Mocktails can be described as a blend or concoction of only non-alcoholic beverages. Fresh fruit juices, syrups, cream, herbs, spices, honey, and aerated drinks can go into the making of mocktails.
Yes, we all know that mocktails are devoid of alcohol, but that is not hampering their popularity in today's Indian restaurant business. Mocktails cannot make you heady, but they can make you refreshed and ready...to face the challenge of the next hour.
Nowadays mocktails have become integral part of the Indian food services industry, as they are becoming popular choice among a section of people dining out in the restaurant. It is hard to find a quality restaurant in a big city of India not having mocktails on its menu.
Mocktails are often packed with fresh fruits and other nutritious ingredients, which are relevant for current trend of healthy foods. There are people who are moving away from alcoholic beverages and adopting a healthy lifestyle. For them mocktails can be preferred drinks of choice, while eating out. In these health-conscious times, fruit-based mocktails are gaining currency in the Indian food services industry.
Gauging the Market
The popularity of mocktails in the Indian food services industry can be perhaps attributed to the huge numbers of women restaurant goers in today's India as compared to say one or two decades back. It is sad that even today, women drinking alcoholic beverages still have an element of taboo associated with them in the post-modern Indian metropolitan society, though thankfully this taboo is eroding fast.
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Esta historia es de la edición April May 2024 de Food & Beverage Business Review.
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Healthy Food - An Attempt to Meet Diners' Desire
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