Wine estates urged to tap into domestic tourism

Strategies for unlocking agritourism value were highlighted at the South Africa Wine Summit, held recently in Stellenbosch in the Western Cape.

- Glenneis Kriel

Melanie Leloup, South Africa Tourism’s trade relations manager for the domestic market, said tourists were looking for a full holiday experience with a variety of activities.

She therefore encouraged wine estates to collaborate to create package deals that also helped to grow overnight stays.

She explained how the South African tourism initiative Sho't Left connected travellers through a platform that listed accommodation, experiences, and tourism products.

She added that wine estates could take advantage of the campaign by registering and creating deals on the Sho't Left Partner Platform.