European seed's influence on the US cannabis market

The expansion of European cannabis seed onto the US market is not just about economic growth; it’s also about enriching the landscape of US cannabis with diversity, innovation and education,

- Thomas Walker.

With European seed companies pushing their way onto the market, cannabis cultivation in the US is getting a major makeover in 2025. It isn’t about selling seeds – the story is about the bringing of new genetics, cultural exchange, and seriously upgraded growing techniques.

The US cannabis seed market was worth approximately $567 million (about R11 billion) in 2022 and is set to explode to $2 billion (R37 billion) this year. A golden opportunity has been identified by European companies, and they are diving in.

Blimburn Seeds, for example, is selling approximately eight million seeds annually in the US alone, accounting for a huge portion of the global sales of 12 million to 15 million seeds. Their innovative cannabis strains and the success they’ve seen in the US shows how hungry growers are for top-notch genetics.

STRATEGIC MARKET PENETRATION

Players like Royal Queen Seeds, ILGM, and Zamnesia are playing a strategic game. The US has forced these companies to come up with novel ideas to navigate the complicated regulatory landscape.

Setting up operations that eliminate long shipping times and ensuring compliance with state cannabis laws, these innovative companies have been able to get close to the US cannabis community and build trust, showing that they really understand local needs.