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This Fencing Franchise Is Ready for Growth
Entrepreneur US
|Startups - Fall/Winter 2024
Superior Fence & Rail nearly doubled its sales in one year. How? By stepping back and focusing on fundamentals.
Early in the pandemic, Zach Peyton, president of Superior Fence & Rail, met with Franchise FastLane, a firm that helps increase franchise sales.
Peyton wanted to recruit new franchisees, but Franchise FastLane posed a roadblock by asking: Could Superior Fence & Rail handle the growth?
Peyton wanted to say yes, but he couldn't. Pandemic-related supply-chain disruptions all but guaranteed any new franchisees he signed would end up sitting in an empty warehouse that should be full of fencing.
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