"GOOD DESIGN RESPONDS TO COMPLEX SYSTEMS ELEGANTLY"

Ayush Chauhan, Managing Partner &Co-Founder, Quicksand Design Studio & UnBox Cultural Futures Society, talks of how design could contribute to a circular economy, in an exclusive conversation with BW Businessworld By Jyotsna Sharma

- Jyotsna Sharma

If you had to explain good design through an example, how would you do it?

Good design is about how it responds to complex systems. I can give you a couple of examples. One of them is a self-help group where organisations tapped into the power of communities to empower women. This was pioneered by Grameen Bank for microcredit in Bangladesh, founded by Nobel Peace Prize winner Prof. Muhammad Yunus. Interestingly, microfinance amongst other aspects, became an important tool that allowed women to start small businesses. To me this is good design, because it taps into the power of communities to facilitate social empowerment.