THE POPULARITY OF BLEISURE TRAVEL

Reinventing work trips with bleisure travel

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In the past decade, travel has witnessed the rise of bleisure travel—a seamless blend of business and leisure. Today, professionals are extending their work trips or incorporating leisure activities into their schedules, transforming the experience of business travel.

Several factors contribute to the growing popularity of bleisure travel - The rise of remote and hybrid work models has given professionals more flexibility in planning their business trips. Work-related travels are viewed as an opportunity to experience a new city, culture, and lifestyle.

Companies now recognise that a happy, well-rounded employee is a more productive one. Encouraging employees to extend their trips or to explore a destination leads to job satisfaction, creativity, and overall well-being.

Baku: A bleisure traveller's dream