The Smart Maker

With sales and profit taking a leap in FY25, Dixon embodies India's ambition to become an electronics powerhouse

- By Palak Agarwal

IN 1993, WHEN India began to shrug off the shackles of the Licence Raj, a fledgling manufacturing unit in Noida started assembling televisions. It would go on to script one of the most remarkable growth stories in India's electronics industry.

Three decades later, Dixon Technologies is no longer just a television assembler. It has become the country's leading electronics manufacturing services (EMS) player, with a sprawling presence across smartphones, appliances, telecom equipment, and now even electronic components. Its success is reflected in its financial performance. In FY25, the company's gross sales saw a YoY leap of 119.5% from ₹17,706 crore to ₹38,860 crore. Profit after tax saw shot up exponentially by 224% to ₹1,215 crore.

So, when Dixon made it to the BT500 list of most profitable companies, it wasn't a surprise. It epitomises the success of the Make in India story.

Dixon's strategy has always been consistent. "Our approach is to enter a category, capture 35-40% of the market, establish a strong lead over competition, and then drive operational excellence," says Atul Lall, Vice Chairman and MD of Dixon Technologies.

Diversification has helped Dixon not only weather sectoral cycles but also establish itself as an indispensable partner for global brands looking to manufacture in India.