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nuvora: Astor Mueller's Bold Bet on Indian Fashion
Business Of Fashion
|April 2025
nuvora aims to reach the top 20 cities across India, with a multi-channel effort, through both online & offline channels and to open 10 - 12 bugatti brand stores this fiscal.
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AstorMueller AG, the Switzerland-based renowned European footwear major that manages brands like bugatti, TT.BAGATT and Salamander has announced the formation of its Indian joint venture, nuvora.
This strategic restructuring comes as part of AstorMueller's broader push to make India one of its largest markets. Designed to accelerate market penetration and strengthen brand presence, it aims to meet the evolving demands of India's dynamic consumer base.
Over the past century, AstorMueller has built a formidable reputation for crafting premium footwear that seamlessly blend style and functionality.
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