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Younger generations lead U.S. savings growth in 2025: Santander Bank Survey
Banking Frontiers
|September 2025
A new survey from Santander Bank reveals that younger Americans, particularly Gen Z, are outpacing older generations in growing their savings this year.
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According to the bank’s Openbank Growing Personal Savings (GPS) Tracker, 58% of Gen Zers and 54% of Millennials increased their savings in 2025, compared to 47% of Gen X and just 39% of Baby Boomers. The report suggests this trend reflects a heightened financial discipline among younger consumers, with many prioritising savings despite economic headwinds.
The overwhelming majority of Gen Z (81%) and Millennials (79%) say growing their savings is a top priority, and 69% of Gen Zers and 62% of Millennials made lifestyle trade-offs in the past three months to save more.
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