Intentar ORO - Gratis
Vivid Money is becoming the neobank of Europe
Banking Frontiers
|January 2023
The neobank claims it is not reinventing the wheel. Rather it adds uniqueness to existing bank offerings:
-
Neobank Vivid Money states on its website, 'We combine the worlds of banking and investing in one single mobile app and believe dealing with finances should be easy and accessible for everyone. We are on the way to making it real for everyone in Europe'.
In Germany, Vivid Money is called a smartphone bank. Founded in 2019 by former employees of Tinkoff Bank of Russia, Alexander Emeshev and Artem Yamanov, the neobank has innovative offers like a cashback program and commission-free investing in shares, ETFs and cryptocurrencies. Designed as a competitor for established neobanks like N26 and Revolut, Vivid Money is now available in France, Spain and Italy besides Germany. It has more than 100,000 customers.
2 DISTINCT ACCOUNTS
A Vivid Money customer has an option of 2 accounts a free account, called Vivid Standard, and a fee-based account, called Vivid Prime. A customer of the latter has to pay 9.9 euros per month as a fee. Both the accounts offer a free metal card and a customer can create up to 15 sub-accounts, which the neobank calls 'Pockets' with separate IBANS free of charge, using the Vivid app. In both accounts, customers can receive cashback on daily purchases or from certain providers (the bank describes this as 'super deals'). Vivid Prime has more features that are geared more towards power users.
UNIQUE CASH BACK
Esta historia es de la edición January 2023 de Banking Frontiers.
Suscríbete a Magzter GOLD para acceder a miles de historias premium seleccionadas y a más de 9000 revistas y periódicos.
¿Ya eres suscriptor? Iniciar sesión
MÁS HISTORIAS DE Banking Frontiers
Banking Frontiers
Enhanced use of AI ensures optimal growth for banks
A recent Accenture study underlines the need for enterprises to go beyond the implementation of Al-based chatbots and make AI a part of their strategic bets:
4 mins
September 2025
Banking Frontiers
State Bank of India for New Branch Channel
For the Finnoviti 2025 Awards, State Bank of India filed a nomination for its largest CBS transformation program.
1 mins
September 2025
Banking Frontiers
It's imperative for banks to use PETS
A recent report by a global consultancy strongly recommends that Indian banks should make use of PETs, or Privacy-Enhancing Technologies:
3 mins
September 2025
Banking Frontiers
Aaya hoon toh kuch leke jaunga
Two things unlearned in 2024: Unlearning can be one of the most challenging aspects of life because what we've learned often stays with us. (i) However, one of the most important things I've unlearned is taking my health for granted. After facing significant health challenges, I've made a conscious effort to prioritize my well-being and gradually detoxify my lifestyle. (ii) Another key realization for me has been that there’s no age limit to learning. When I took on the role of CEO at ITI Mutual Fund, I had to step into a new world filled with fresh responsibilities and learning opportunities. As the saying goes, 'with great power comes great responsibility,' and I believe that to lead effectively, one must be committed to continuous learning and personal growth.
5 mins
September 2025
Banking Frontiers
Bank of Baroda for use of IT to accelerate Competence, Commitment & Culture
For the Finnoviti 2025 Awards, Bank of Baroda filed a nomination for use of IT to accelerate HR objectives.
1 mins
September 2025
Banking Frontiers
Airtel Payments Bank for Face Match
For the Finnoviti 2025 Awards, Airtel Payments Bank filed a nomination for AI/ML based face match for proactive fraud prevention.
1 mins
September 2025
Banking Frontiers
Canara Bank for Junior Savings Account
For the Finnoviti 2025 Awards, Canara Bank filed a nomination for its youth oriented junior savings account.
2 mins
September 2025
Banking Frontiers
HDFC Bank for Vigil Aunty Concept and Camapign
For the Finnoviti 2025 Awards, HDFC Bank filed a nomination for cyber fraud awareness & secure banking education.
2 mins
September 2025
Banking Frontiers
CMO's Festive Playbook: Schemes, Campaigns & AI
The annual festive season opens new doors for banks. MVS Murthy, Chief Marketing Officer at Federal Bank and Sujit Shakya, Sr. Dy. CEO at Nabil Bank, reveal their playbook for the 2025 festive season:
4 mins
September 2025
Banking Frontiers
State Bank of India for MPLADS e-Sakshi App
For the Finnoviti 2025 Awards, State Bank of India filed a nomination for its MPLADS e-Sakshi App.
1 min
September 2025
Translate
Change font size
