![CX Journey to the Customer's Mind](https://cdn.magzter.com/1346838690/1677740286/articles/bYMHzR5fW1678080887849/CX-JOURNEY-TO-THE-CUSTOMERS-MIND.jpg)
GUESTS
Aveek Chaudhari, Head - New Digital Initiatives, HDFC Bank
Deepak Joshi, Sr VP, Head Operations & Technology, Motilal Oswal Wealth Management
Vinod Nair, Head - IT & Digital, HDFC Ergo General Insurance
Gaurav Pathak, Head - Technology, EbixCash
Vincent Zuzarte, Head - Applications, Stock Holding Corporation of India
Deepak Saluja, Head - Marketing, ICICI Securities
Amarnath, Head - Corporate Cards, Bob Financial Solutions
Dr. Rajendran N, Chief Digital Officer, Multi Commodity Exchange of India
Deepak Bhatia, GM-IT, Exim Bank Saurabh Chandre, Head - CX, Tata Communications
Anurag Mathur, Head Banking & Financial Vertical, Tata Communications
Manoj Agrawal, Group Editor, Banking Frontier (Moderator)
Manoj: What are the contours of today's customer-centric omnichannel solution to have a unified customer experience?
Deepak Saluja: Pandemic ensured that digital has to be adopted by everyone. In the process, attention is given more to CX so that pain points are removed. Tools and enablers track the customer journey and trigger an alert whenever there is friction. Dedicated technology teams are working to find a solution. In an omnichannel experience, the efficacy of the channel is important and also the experience at the touch point is important. Customer buying has also evolved and become more convoluted. So the brand must be present at every touch point.
Esta historia es de la edición February 2023 de Banking Frontiers.
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Esta historia es de la edición February 2023 de Banking Frontiers.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 8500 revistas y periódicos.
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The day is when brands bring customers to banks
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Transforming Tech Team from Generalists to Specialists
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