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WPP's New Model
BW Businessworld
|March 07, 2026
THE WORLD'S LARGEST advertising company, WPP, is undergoing a major transformation as it attempts to simplify its structure and strengthen collaboration across its globa network.
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One of the most significant changes is a dramatic overhaul of its bonus structure, designed to align incentives with the overall performance of the group rather than individua agencies. Historically, bonuses at WPP were largely tied to the performance of individual agencies or business units. As part of the shift,
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