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Superheavyweight REDEFINING LIFESTYLE EXCELLENCE

BW Businessworld

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November 16, 2024

Titan has successfully cultivated renowned brands in various domains, including jewellery, watches wearables, eyecare, fragrances € fashion accessories, and Indian dress wear

Superheavyweight REDEFINING LIFESTYLE EXCELLENCE

C. K. VENKATARAMAN, MD, Titan

Founded in 1984 as a joint venture between the Tata Tamilnadu InGroup and the dustrial Development Corporation (TIDCO), Titan Company has evolved into a leader in the integrated lifestyle sector. Over the years, Titan has become synonymous with elegance, finesse, and excellence, fulfilling the aspirational needs of consumers through its renowned brands such as Tanishq, Mia, Zoya, and Carat Lane. Titan's unwavering commitment to its core values, inherited from the Tata Group, extends beyond business, contributing positively to society and the communities it serves.

The company's growth journey is underpinned by its innovative strategies and focus on operational excellence. At the heart of this is the Turbo Programme, which aims to elevate Titan's impact across all business touchpoints. This programme has set higher benchmarks for sustainable scale and long-term success, reflecting Titan's desire to continuously challenge itself. Titan's consistent pursuit of excellence is further validated by its strong performance over the years.

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