"MOVE TOWARDS CONSCIOUS CREATION”

Designer Ritu Beri's latest creation is Escape Goa, a multi-brand boutique housed in a renovated 200-year-old Portuguese villa. At BW Businessworld, we caught up with the designer to speak about Escape Goa, fashion and more

- By JYOTSNA SHARMA

Celebrated fashion designer Ritu Beri graduated from the National Institute of Fashion Technology (NIFT) in New Delhi and started her brand in 1990. She was the first Indian designer to present her collection at Paris Haute Couture Week in 1999 and the first Asian to lead the French fashion house Jean-Louis Scherrer in 2001.

Over her three-decade-long career, Beri has received numerous accolades, including the French “Chevalier des Arts et des Lettres” and the Spanish “Order of Civil Merit”. When asked about a challenge she faced when starting as a young designer, she said, “When I started, Indian fashion was still finding its global identity. The challenge was to break stereotypes and present Indian design on the world stage with pride. I overcame it with persistence, conviction in my vision and the courage to be different”.