Intentar ORO - Gratis
LEGACY OF TRUST
BW Businessworld
|November 16, 2024
From humble beginnings in 1923 to becoming a global leader in the paints and coatings industry, Berger Paints has earned the trust of millions with an uncompromising commitment to quality
-
ABHIJIT ROY, MD & CEO, Berger Paints
Berger Paints stands as the world's seventh largest decorative paints company and the fourth largest paint company in Asia. In India it is the second largest paint company. A longstanding leader in protective coatings, Berger has also held a dominant position in India's GI Segment, strengthened by its association with SBL Specialty Coatings. With its subsidiary, STP, Berger is a leading player in the waterproofing and construction chemicals market. Over the past three decades, the company has achieved an astounding 81-fold revenue growth, securing the 206th position on Fortune India's
500 list for 2023. Berger Paints has built an extensive distribution network of approximately 64,000 dealers across India and empowered around 10 lakh painters nationwide through its iTrain programme, which has elevated skill levels across the industry since its inception.
Esta historia es de la edición November 16, 2024 de BW Businessworld.
Suscríbete a Magzter GOLD para acceder a miles de historias premium seleccionadas y a más de 9000 revistas y periódicos.
¿Ya eres suscriptor? Iniciar sesión
MÁS HISTORIAS DE BW Businessworld
BW Businessworld
BUILDING BIG
India built big and priced higher in 2025. Can execution, affordability, and delivery finally catch up in 2026?
5 mins
December 27, 2025
BW Businessworld
Thumb Rules for Compelling Communication
What distinguishes Ravishankar lyer's Story Rules from the crowded field of business communication guides, is its commitment to practical application. The book features over 300 real-life examples drawn from diverse contexts, from Silicon Valley startups to Fortune 500 boardrooms and from nonprofit fundraising to political campaigns,
3 mins
December 27, 2025
BW Businessworld
THE STRONGEST MARKETING TOOL
As consumers grow more cautious, brands are winning trust by letting performance speak before promotion, says Gupta
3 mins
December 27, 2025
BW Businessworld
Healthcare Trends in 2026
AI is enhancing diagnostic abilities, hybrid care models are improving patient access and operational efficiency, and efforts are focused on supporting the healthcare workforce
3 mins
December 27, 2025
BW Businessworld
UP, UP AND AWAY
India's transport sectors surged in 2025, but numbers reveal momentum, strain, and large investment bets waiting to mature
5 mins
December 27, 2025
BW Businessworld
GROWTH WITH CAVEATS
India's economy looks resilient on paper for FY26, but do the numbers hide deeper fiscal and trade stresses ahead?
5 mins
December 27, 2025
BW Businessworld
AI Rewiring Indian Healthcare Industry
From smart documentation and imaging to predictive analytics and telehealth, hospital leaders say AI is set to become the invisible backbone of India's care delivery
3 mins
December 27, 2025
BW Businessworld
Redefining India's Pre-owned Car Market In 2026
If the current signals stay on course, 2026 could be the point when the pre-owned segment becomes the most visible marker of India's move toward cleaner propulsion
3 mins
December 27, 2025
BW Businessworld
Our evolving relationship with luxury
For some time now, the Indian luxury market has been showing promise, despite sluggish demand across core global markets due to economic headwinds and geopolitical uncertainties. The way we consume luxury is shifting; consumers are preferring luxury experiences, such as holidays and dining out, over traditional luxury products. Accessible luxury and resale are also part of the luxury sector pie
4 mins
December 27, 2025
BW Businessworld
MARKETING FOR THE INDIA THAT'S EMERGING
Abbi decodes what goes behind building trust, relevance and scale in a hyperconnected nation
3 mins
December 27, 2025
Listen
Translate
Change font size

