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GROWTH AND ADAPTABILITY
BW Businessworld
|January 13, 2024
Robust demand across diverse market segments, coupled with supportive government initiatives, has created an environment conducive to growth
THE FIRST NINE months of 2023 saw a notable surge in India’s realty sector, with residential launches growing 12 per cent YoY. This is so, as robust demand across diverse market segments, coupled with supportive government initiatives, has created an environment conducive to growth. The relentless impact of urbanisation and population growth is driving the need for additional housing, prompting developers to respond with increased project launches.
The surge in demand for luxury premium properties suggests a growing segment of the population with an affinity for high-end living experiences and enhanced amenities. This shift in consumer preferences has prompted developers to focus their efforts on creating and marketing upscale residential projects.
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