Intentar ORO - Gratis

AN INDUSTR BENCHMAR

BW Businessworld

|

December 14, 2024

The MacBook Pro M4 doesn't just set the bar for laptops-it becomes the bar. With unmatched performance, breath-taking design and incredible endurance, Apple's latest offering redefines what a laptop can achieve, says Sahil Mohan Gupta

- Sahil Mohan Gupta

AN INDUSTR BENCHMAR

APPLE’S MACBOOK Pro lineage has long been synonymous with ground-breaking innovation. From the ultra-portable MacBook Air introduced by Steve Jobs in 2008 to the Retina display revolution that set a new benchmark for screen clarity, Apple has consistently led the charge in laptop evolution.

The MacBook Pro M4 takes this legacy to the next level. Combining decades of refinement with a monumental leap in performance, it represents a new era for the MacBook line. This isn’t just another iteration – it’s a statement of dominance in a fiercely competitive market.

Design: Familiar Yet Fresh

Apple’s philosophy of iterative design perfection is fully realised in the MacBook Pro M4. It feels both familiar and modern, with a Space Grey finish that resists fingerprints and exudes sophistication. The keyboard is remarkably tactile, offering cushioned feedback that ensures fatigue-free typing during extended sessions.

Apple continues to dominate with its trackpad, which remains the gold standard in precision and responsiveness. Pair this with a 14-inch mini-LED display, and you have a device that excels in both form and function. The display delivers breathtaking visuals with vivid colours and deep contrast, making it perfect for video editing, photo retouching, or simply enjoying a movie.

MÁS HISTORIAS DE BW Businessworld

BW Businessworld

8 GADGETS THAT WHISPER CLASS - AND JUST WORK

Eight impeccably designed gadgets that define modern luxury through effortless performance, proving that true class whispers-it never shouts

time to read

3 mins

November 01, 2025

BW Businessworld

A CELEBRATION OF ART

The first week of October saw the Blue City hosting the first edition of the Jodhpur Arts Week

time to read

2 mins

November 01, 2025

BW Businessworld

BW Businessworld

"WE PLAN TO OPEN 10 TO 15 NEW STORES ANNUALLY"

This festive season Decathlon Sports India is offering a curated range of their products in the sports and fitness categories. We caught up with Gaudham Ganesh, Head of Marketing, Decathlon Sports India, to ascertain the shopping behaviour of Decathlon customers. Excerpts:

time to read

2 mins

November 01, 2025

BW Businessworld

BW Businessworld

"30 per cent of our sales come from our digital channels"

We caught up with ADOSH SHARMA, Country Commercial Manager, IKEA to speak about their focus on the Indian market and more

time to read

2 mins

November 01, 2025

BW Businessworld

BW Businessworld

RADO

INNOVATION AND TIMELESS DESIGN

time to read

1 min

November 01, 2025

BW Businessworld

BW Businessworld

Modern twist to a timeless memory

By engaging deeply with our consumers and monitoring online chatter, we can identify emerging trends swiftly and efficiently

time to read

3 mins

November 01, 2025

BW Businessworld

BW Businessworld

THE GUT-BRAIN CONNECTION

A striking fact is that most of our neurotransmitters are produced in the gut. Nearly 80 percent of serotonin, the “calming” hormone that regulates mood, sleep and even gut motility is made in the digestive tract.

time to read

2 mins

November 01, 2025

BW Businessworld

BW Businessworld

"LUXURY IS TO BE ABLE TO CONTROL THE PACE OF YOUR LIFE"

Actor TAAPSEE PANNU champions fearless authenticity as her brand. To her, luxury is to be 'present', to be able to make a choice and be able to control the pace of one's life

time to read

4 mins

November 01, 2025

BW Businessworld

BW Businessworld

THE PROMISE OF LUXURY

The luxury market in India shows promise despite slow growth globally. Investing in building an enduring relationship with a consumer, who is spoiled for choice and has a short attention span, is what will help brands elevate their game.

time to read

3 mins

November 01, 2025

BW Businessworld

BW Businessworld

INSIDE THE 2025 SHOPPING FRENZY

As India steps into the 2025 festive season, online retail is poised for a record-breaking year

time to read

4 mins

November 01, 2025

Listen

Translate

Share

-
+

Change font size