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BW Businessworld
|December 14, 2024
The MacBook Pro M4 doesn't just set the bar for laptops-it becomes the bar. With unmatched performance, breath-taking design and incredible endurance, Apple's latest offering redefines what a laptop can achieve, says Sahil Mohan Gupta
APPLE’S MACBOOK Pro lineage has long been synonymous with ground-breaking innovation. From the ultra-portable MacBook Air introduced by Steve Jobs in 2008 to the Retina display revolution that set a new benchmark for screen clarity, Apple has consistently led the charge in laptop evolution.
The MacBook Pro M4 takes this legacy to the next level. Combining decades of refinement with a monumental leap in performance, it represents a new era for the MacBook line. This isn’t just another iteration – it’s a statement of dominance in a fiercely competitive market.
Design: Familiar Yet Fresh
Apple’s philosophy of iterative design perfection is fully realised in the MacBook Pro M4. It feels both familiar and modern, with a Space Grey finish that resists fingerprints and exudes sophistication. The keyboard is remarkably tactile, offering cushioned feedback that ensures fatigue-free typing during extended sessions.
Apple continues to dominate with its trackpad, which remains the gold standard in precision and responsiveness. Pair this with a 14-inch mini-LED display, and you have a device that excels in both form and function. The display delivers breathtaking visuals with vivid colours and deep contrast, making it perfect for video editing, photo retouching, or simply enjoying a movie.
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