Higher Q1 GDP growth, GST rates rationalisation expected to boost India's festive economy

India, known as the land of diversity, is home to a multitude of communities, each with unique cultural traditions.

- Tushar K Mahanti

Festival, probably is one thread that binds these diversified culture and traditions into one.

Festivals are an integral part of Indian culture and way of life, providing opportunities for celebration, spiritual growth, community bonding and remembrance of ancestral heritage. These celebrations, which range from major religious festivals like Durga Puja, Diwali and Holi to regional agricultural events such as Pongal and Baisakhi encompass a diverse array of traditions, rituals, music, dance, and communal feasts, reflecting the country's rich cultural diversity and tying together the threads of its history and future.

Festivals are also sources of social interaction and community bonding. They are viewed as a way to foster geographical connections, a sense of belonging and adaptability. Though festivals may be rooted in specific religious or cultural beliefs, they are open to participation from people of diverse backgrounds and religions.

Each festival carries its own unique significance, offering valuable lessons, spiritual insights, and cultural traditions that have been passed down through generations. Come October and India is busy celebrating its biggest festivals - Durga puja and Diwali. Traditionally, festivals are a significant part of Indian culture, acting as a vehicle for promoting our values and emotions. While each community and each region have its own festivals, two of its biggest festivals; Durga puja and Diwali cut all boundaries and are celebrated across the country and across religions.