High protein to drive Poultry sector growth

Urbanisation, increased wages, and consumer preferences for high-protein diets are all predicted to contribute to the 9 per cent growth in the Indian poultry industry in 2025. A rapidly growing sector of the Indian agricultural economy, the poultry industry provides the nation with affordable, high-quality protein.

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The global poultry market is expected to surpass $420 billion by 2025, with India contributing nearly 6 per cent. The growth is driven by increasing per capita meat and egg consumption, urbanisation, and a growing middle class.

In India's varied food consumption pattern, chicken and eggs have become important staples assisting in closing nutritional disparities in both rural and urban populations. In addition to reflecting shifting dietary habits, this increase in poultry consumption also reflects the economic and social forces that have shaped contemporary India.

Owing to their high protein content, eggs and chicken have become staples in everyday diets in rural India. High-quality protein sources are in high demand as a result of the middle class's ascent and growing health consciousness. Owing to its lean protein advantages and versatility, chicken in particular has emerged as a popular option among urban consumers. Precooked and ready-to-eat chicken items are becoming more and more popular in the urban market, which further shows a trend towards convenience.

According to CareEdge Ratings, the Indian poultry market is expected to rise by 8–10 per cent in 2025 due to urbanisation, rising incomes, and customer preferences for foods high in protein. A rapidly expanding segment of the Indian agricultural economy, the poultry business offers the country high-quality, reasonably priced protein. Breeding and genetic selection are the first steps in the poultry value chain, producing birds that are best suited for producing eggs or meat.