GAUNTLET THROWN DOWN

With the Xoom 110, Hero clearly wants to take on some of the most youthful 110cc scooters on sale. But have they done enough to succeed?

- DIVYANK KUSHAGRA BANSAL

It's all about that first look, isn't it? While this basic funda applies to an array of life scenarios, for now, I shall look at it from the perspective of a prospective scooter buyer looking for their next ride. And it's a pretty straightforward game, isn't it? A bit of showroom hopping, a bit of online research, maybe a couple of test rides of some shortlisted models and one is ready with a final buying decision, simply waiting to walk into a dealership and write a cheque, or swipe a card if you're fancy. However, there's always that one unforeseen product that is just waiting for you to lay your eyes on it, and boom! In one fell swoop, the mature, informed buyer transforms into a toddler unable to decide which ice cream to go for. Of late, one new scooter which can be that perfect 'unforeseen product' in my opinion is Hero MotoCorp's Xoom 110.

WHAT IS IT?

Simply put, the Xoom 110 is Hero's latest attempt to woo teenagers and young riders with a product that offers fresh, new-age styling, a potent suite of features, and a sporty riding experience. Launched in three variants - LX, VX, and ZX - the Xoom's introductory price range starts from ₹68,599 and goes up to 76,699. For this amount, you get a product that features a bespoke suspension setup, all-new styling, a 110cc air-cooled motor borrowed from the Maestro Edge 110/Pleasure+, and an attractive list of features.

FIRST LOOK