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With the right expertise, strategy, and creative execution, a top-tier marketing agency can transform vague ideas into targeted campaigns, amplify brand visibility, and convert engagement into real results — unlocking the full potential of businesses in ways that generic solutions rarely can.

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DGI Trading is now regarded as a global leader in sourcing, recycling and supplying late-model mining and construction machinery components, with more than two decades of experience in navigating complex logistical challenges.

The Kempsey, NSW-based business specialises in asset recycling, mine shutdowns, and liquidation procurement, delivering hard-to-find OEM parts through a global network and end-to-end logistics spanning road, rail, air, and sea.

With partners in 10 countries, DGI maintains a network of suppliers and partner facilities which enables connectivity and to be more agile and economical than its peers.

The team is OEM-trained across various major industry-standard equipment suppliers and possess unparalleled knowledge in this space, enabling it to bypass rigorous identification processes and supply the right components for outputs while minimising costly downtime.

The company was founded by David Griffin in 2008, and moved to its current location - a purpose-built facility - just two years later. By 2021, DGI Trading was so well-known it was acquired by Canadian group North American Construction Group, in a transaction estimated to be worth $23.5 million.

But as DGI Commercial General Manager Scott Charlton explains, it wasn't all plain sailing from the start. As with all new startups, it was important to not only achieve success, but to get the word of mouth out to industry about what DGI offered.

"There was no real marketing strategy at the start," he said.

"This was in the early days of the internet, email and social media. Flyers and brochures were produced and mailed out to customers on an ad hoc basis to promote the products available for sale.

"As technology evolved along with ease of access to the internet, DGI Trading made increasing market competition promotion through a deliberate strategy one of its major priorities."