Mastering thought leadership

Many brands aspire to be thought leaders in their field, but often don't know where to start, or what to say. The team from Hardman Communications offers some suggestions.

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Thought leadership has to be engaging. And it has to be leading.

You must add something of value to the conversation.

If you're saying what everyone else is saying, that's not thought leadership.

According to FT Longitude, executives spend five hours per week consuming intelligent content. But you may only have 30 seconds to make an impact.

These are the three questions decision makers ask when deciding whether to read or engage with your thought leadership content:

1. Is it strategic enough?

2. Do you understand the sector?