VR/AR's Support for Touchless Service Models

The pandemic has led to a large-scale boom in software development and accessibility. With AR & VR’s personalisedtouch, it is all the more fitting that they are now evolving to accommodate multiple service models across all sectors. In this edition, EM delves upon the enhanced use cases of the touchless service models and more…

- Kanav Singla

It is often easy to become numb to the onslaught of new technologies that are hitting the market, as they are responsible for revolutionising businesses in a new manner. It is not only bringing a change to how customers connect with a brand but also reshaping how they are catered to. The pandemic merely acted as a catalyst for disruption, transforming both online services and brick-and-mortar stores. Additionally, it also changed the consumers’ behaviour, as they are now used to getting unique, personalised and instantly accessible experiences. To cater to their changing demands, brands have been considering leveraging cutting-edge technologies such as Augmented Reality (AR) and Virtual Reality (VR) to enhance customer experiences.

Brands in the market have started to apply themselves creatively and use these new-age technologies to add another layer of immersion for their customers. Be it an automobile company wanting its customers to experience a car’s interiors from the comfort of their homes or a fashion brand wanting its buyers to try on clothes before they buy them online, they are all using this new-age tech to climb on the technological bandwagon. A concept that started as a response to the social distancing norms, as the use cases and advantages have emerged, has slowly and steadily become the industry standard. One such use case is the touchless service model that is considered by several brands; consumers prefer what it offers, while businesses are eager to adopt it to have a competitive edge in the market.

VR and AR: Enabling Touchless Service Models