DIARY OF A CES

The death knell has sounded for the traditional motor show, and carmakers are turning to the world's biggest tech show for launches. We take on the biggest of them all

- GREG POTTS

DAY 1 5:00am

Remember when Mark Wahlberg revealed his daily regimen on social media and the world collectively lost its mind at the fact an adult man woke up to start the day at 2:30am? Well, this isn't going to be one of those situations. I'm out at the Consumer Electronics Show (CES) in Las Vegas to see Honda unveil its new 0 Series EVs, and to find out why so many carmakers are attending the world's largest electronics exhibition and trade show. And no, the 5:00am start isn't due to serious commitment to the graft. Blame the jet lag. I do manage to squeeze in a trip to the hotel gym, but it's so full of fellow CES attendees that I can only manage 30 minutes on a bike before a queue starts to form and I come over all British and polite. Mark wouldn't approve.

10:00am

It's day one of CES 2025 and I've been promised by veteran attendees that media have access to the show's main home at the Las Vegas Convention Centre (LVCC) before the general public. As it's my first time at CES and my first time in Vegas, I'm hoping to have a scout around the different halls to pick out some brands that I might want to accost for interviews over the next couple of days. Unfortunately, it seems as though there has been a breakdown in communication this year, because after being passed around multiple different security checkpoints in search of an elusive green wristband that will apparently grant me access, I finally learn that in 2025 the rules have changed to only allow broadcast media into the halls on the initial media day. Good start.

11:00am