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January 2023

A year after the latest generation of the BMW 330Li made its debut, it now gets a midlife makeover and we take it for a spin to see what changes it brings along

- Abhik Das

Take three

There's something about BMW sedans that evoke an emotionally intense response to seeing one, sitting in one and then driving one. People who know their E30s from their F30s, are in essence, fans of the feel of a BMW sedan. They're built as driver's cars first. They're as much of a visual delight as they are so incredibly involving to drive.

I was so engrossed with this experience, while driving the facelifted seventh generation 330Li that I had to remind myself that, the L in the nomenclature was added for a reason. The 3 Series, to me, has always been an ideal sedan that offers all the thrills of driving a BMW in a compact footprint that makes it all the more agile and involving around corners than the larger 5 Series.

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