Blurred lines
Auto Today
|July 2024
The newest contender in the micro SUV space takes on the Tata Punch which has been setting the sales charts on fire. Can the Hyundai's pedigree bring it to the forefront of the segment?
-
Scoff at the concept of micro-SUVS all you want but there's no denying that they probably make more sense in our urban jungles than your pedigreed 4x4s. They are compact and convenient and for the most part, even with their naturally aspirated sub-100bhp motors, they will still scamper through most potholed roads with more grace than your average solid axle 4x4s. I'm not promoting their micro SUV marketing spiel, but I completely understand the appeal. Now in this road test, have the battle-weathered veteran of the space, taking on the contender with the pedigree, last year's Indian Car of the Year.
To put it in perspective the sheer dominance of the Tata Punch, it's worth looking at the sales charts where in the last three quarters of last year (pro rata) the Punch sold 1.2 lakh units whereas the Hyundai sold 71,000. In fairness, it's worth noting the Hyundai was launched in July of last year, and the Punch has been around for 3 years. So can the Hyundai outshine Tata's hottest-selling product on its turf? In terms of design, both these cars have a similar approach to design. The Punch takes Tata's SUV design philosophy and scales it down, with loads of plastic cladding to add to the buff appeal. The bumper-mounted headlamps in those recesses, slim LED DRLs and flared wheel arches all come together to give it the more imposing presence of the two, as far SUV credentials go. The Exter on the other hand is the more mature design.

Esta historia es de la edición July 2024 de Auto Today.
Suscríbete a Magzter GOLD para acceder a miles de historias premium seleccionadas y a más de 9000 revistas y periódicos.
¿Ya eres suscriptor? Iniciar sesión
MÁS HISTORIAS DE Auto Today
Auto Today
HONDA'S NEXT LEVEL HYBRIDS
At the Honda Tech Day at the company's proving grounds in Japan the car maker showcased its next generation of vehicles with a sharp focus on hybrids.We drove some of the existing products as well as next-gen prototypes to find out where Honda is headed
5 mins
November 2025
Auto Today
Piaggio adds Xtra Bada 700 and Xtra 600 to its lineup
PIAGGIO HAS LAUNCHED TWO NEW commercial vehicles - the Ape Xtra Bada 700 and Ape Xtra 600.
1 min
November 2025
Auto Today
AUDI sub-brand previews new eSUV concept
AUDI IS PUSHING HARD TO EXPAND ITS footprint in China, and the latest push comes in the form of the new AUDI E8 SUV, part of the AUDI sub-brand that was launched in China last year in partnership with SAIC.
1 min
November 2025
Auto Today
Jeep reveals its third electric, the Recon
THERE IS A NEW JEEP and it is called the Recon, and it comes only as an electric (for now). The brand has for now revealed the Recon Moab, a variant meant for US and Canadian markets and it gets certain extra bits compared to the regular SUV. It gets the Jeep seven-slatted grille with illumination, with U-shaped LED DRLs and square headlamps. The Recon has plenty of off-road elements, including the chunky bumper, tow hooks and skid plates.
1 min
November 2025
Auto Today
Rewriting RECOGNITION
Maruti Suzuki's most exciting launch of the year, the Victoris promises to rewrite the C-segment with a myriad of options ranging from cutting-edge tech to powertrains
6 mins
November 2025
Auto Today
Mahindra Racing reaffirms Formula E dreams
MAHINDRA RACING HAS unveiled its livery for the 12th Formula E season.
1 min
November 2025
Auto Today
SKODA OCTAVIA VRS
The Octavia RS is back now with a generous 265bhp, but its also made a switch from being a people's champion to an ultra-exclusive cult-icon. Read on to find out whether it lives up to the lore
5 mins
November 2025
Auto Today
Bentley's first EV is due next year
BENTLEY HAS REVEALED some details of its first ever electric car, that will be an SUV to slot in below the Bentayga.
1 min
November 2025
Auto Today
Lightest Multistrada ever is here
DUCATI INDIA HAS launched the 2025 Multistrada V2, available in two variants: the base V2 and the premium V2 S, priced from Rs 18.88 lakh to Rs 21.29 lakh (ex-showroom).
1 min
November 2025
Auto Today
Mini Convertible bookings commence
MINI INDIA HAS OFFICIALLY opened the order books for the all-new Mini Cooper Convertible.
1 mins
November 2025
Listen
Translate
Change font size

