Nismo is key element in rebirth of company

TIMES have been tough for Nissan over the past few years, but its revitalisation plan is now coming together as the firm regroups and focuses on a new generation of models.

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Core to this is the high-performance sub-brand Nismo, which Nissan says will form one of three key nameplates, including Patrol and Juke, that it will rebuild around.

Speaking with Auto Express, Nissan's regional vice president of marketing and mobility, Arnaud Charpentier, said: “I see a future for Nismo. It's very clear. We will put this in the centre of the brand - we have Nismo, Patrol and Juke. Those strong nameplates for the brand are the equity. This is how we thrill our customers, so it will come for sure.”