A New Spark

A new identity - Niterra India PVT. LTD. has brought in a new spark at the erstwhile NGK Spark Plugs (India). Ashish Bhatia looks at what has changed and what remains unchanged.

- Ashish Bhatia

The erstwhile NGK Spark Plugs (India) Pvt. Ltd. stood out with its contribution prior to the OEMs transitioning from BSIV to BSVI emission norms. It’s spark plug played an important role in enhancing performance while the oxygen sensors aided in the reduction of exhaust gas emissions, especially in the high-volume two-wheeler segment. The introduction of its oxygen sensors was key to the BSVI compliance enforced from April 01, 2020. Hailed as the first company to launch BSVI-compliant spark plugs, the company’s oxygen sensors were a resounding success with the OEMs. It backed it up with a new range of ‘Glow Plugs’ and ‘Ignition coil’ for the four-wheeler segment too. The precious Metal spark plugs also stood out with longer life cycle. Fast forward to 2023, NGK Spark Plugs (India) has shed its old identity to turn Niterra India PVT. LTD. inspired by the Latin words ‘Niteo’ meaning shine and ‘terra’ meaning ‘earth’. Together, it signifies the company’s commitment to building a sustainable planet.