A long time ago I realised what McDonald’s and KFC had understood quite a while back; that, for an average person, the gratification of his tastebuds – if only for ten minutes- was more important than saving the world, being compassionate, stopping global warming or even looking after his own health. So I mentally gave up on trying to make everyone vegetarian – even though I point out the health hazards, week after week.
Thank God I saved my mind from despair. Instead of diminishing, FAO has estimated that the worldwide demand for meat will rise and rise – an increase of 76 per cent by 2050. 76 per cent more animals taking up 76 per cent more space, more water, more grain, more dredging of an already overfished ocean, finding more species to eat – like insects. A world of pain and hunger, at the brink of destruction.
About 20 years ago Linda McCartney tried to change the world by inventing and promoting simulated meat by making plants taste like it. It had no effect. It remained a charming curiosity and it was eaten by vegetarians who wanted to explore the world of meat. Even though companies, like Impossible Foods and Beyond Meat, have used biology to identify the molecules that give meats their flavours and textures (eg. protein myoglobin, which gives meat its colour) and reproduced them exactly using non-animals, this becomes just another dish on the table.
So nothing has excited me more in the last five years than the knowledge that real meat is being made by scientists and entrepreneurs without using animals.
Esta historia es de la edición April 2020 de Woman's Era.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 8500 revistas y periódicos.
Ya eres suscriptor ? Conectar
Esta historia es de la edición April 2020 de Woman's Era.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 8500 revistas y periódicos.
Ya eres suscriptor? Conectar
The Beauty Within
Discover the evolution of beauty standards and the empowerment of women.
Mending The Broken Bonds
A journey to rebuilding trust and love in a marriage.
Modera Dating
Balancing tradition and freedom in the Indian dating scene.
Educating, Empowering, Evolving The Impact of Dr. Manjula Pooja Shroff
In a world where societal boundaries often dictate access to opportunities, Dr. Manjula Pooja Shroff emerged as an agent of change.
KULDHARA The legends And More
A visit to the ghost town.
NATURE AND POETRY
Embracing nature's symphony.
Towards Women's Attire
A clash of generations and values.
Echoes of History
Explore the rich heritage of Goa, a treasure trove of over 4000 artefacts.
Strength in Adversity
The remarkable story of Mary Ann Bevan, a mother who overcame adversity.
Embracing your Greys
Finding freedom in a reflection on ageing