Breaking The Stereotype Is The Buzzword

- Sudha Hariharan

What was a germ of an idea has snowballed into becoming one of the most talked about glamour fashion and lifestyle extravaganza. India Intimate Fashion Week brought together national and global followers and manufacturers- the finest in intimate wear,e-commerce,stylists and experts at a 2-day show to be hosted at The Leela, Mumbai (March 18-19).

Niraj Jawanjal, founder and chief ideator (India Intimate Fashion Week) talks about his vision and hopes .

“Dare to think bold. The journey began way back in 2010 when we entered the media business with our fashion magazine L’Affaire India in Pune. From a newcomer to the market leader that’s how L’Affaire India created a rich clientele, amazing content and an extremely good PR. We diversified into the production business, which was a turning point in my career”.