The Rule Breaker

Known for their bold take on fine jewellery, YEPREM is breaking with tradition. We spoke to Managing Partner and Creative Director Virna Chakardemian, the daughter of founder Yeprem Chakardemian about the secret to success

- DIYANA HAKMI

What inspired the launch of YEPREM?

In 1964, my father, Yeprem Chakardemian, was inspired by a golden bracelet bestowed to him by his mother, paving the journey to YEPREM’s success in the jewellery industry.

How do you ensure your diamonds are ethically sourced?

All our materials are ethically sourced and this is very important to us since YEPREM’s heritage and expertise focuses on premium quality which extends to sourcing as well as the clarity of the stones themselves.

What’s the most important stage in the designing process?