Your Health, Your Way: How Personalized Mobile Apps Are Transforming Healthcare

Dynamic visuals portraying individuals using healthcare mobile apps, graphs depicting data-driven insights, and before-and-after scenarios highlighting improved patient outcomes

- Tushar Dhawan

The value of excellent health is something that does not require argument or acknowledgement. And after the adverse impact of COVID-19, people are more aware of their health and wellbeing. As people become more proactive about their health, the healthcare industry has also experienced a myriad of changes. It has been welcoming in terms of adapting to new-age technologies and digitalization in a bid to cater to the needs of patients. In conjunction with that, personalised mobile applications have tremendously contributed to the evolution of the landscape and are altering the way people perceive the healthcare sector.

▾ Personalised mobile apps: Transforming patient care

The healthcare industry in India is a huge market, with public expenditure on healthcare being 2.1% of GDP, according to the Economic Survey of 2023. The pandemic situation paved the way for digital health technologies and applications that emerged and matured over time. Multiple countries, including India, have now adopted telehealth, telemedicine services, and remote monitoring apps in a bid to accelerate online consultations among physicians and patients in remote areas. This, in turn, has allowed equal access to affordable and competent healthcare and also improved patient’s quality of life.