Digital Should Impact Bottom Line And Numbers

With a first base of enterprise IT and industry-first examples of automation in her hat, veteran CIO Priya Dar is ready to take Godfrey Phillips to the next level through Digital initiatives that get the most out of vast amount data at hand.

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How are you using digital technologies in your organization?

Godfrey Phillips is India’s second largest tobacco manufacturer and has been around for 75 years. It is the flagship company for Modi enterprises. So, pretty early in our manufacturing journey we understood the value of automation. We started our automation journey towards the late 1990s. We started implementing enterprise IT with automation around functions like finance, purchase, etc and were pretty much set by the beginning of 2000 with the enterprise. The next step we took was infrastructure. By the time the digital wave came in, we were pretty much set at the place where we were going to take the next leap. We look at digital as something that will help our business. It is no longer just an IT initiative that’s automating functions. Digital should impact bottom line and the numbers. It should give you access to information which will increase your sale. That is what we are going with Digital at GPI. We are using the technology to ensure that it directly impacts our business. We are taking initiatives, steps, and projects to make sure that happens.

Can you give a few examples of digital projects have impacted the business?