Home Comforts

Since establishing a foothold in the UAE’s real estate sector as a leading developer and property solutions provider, Deyaar’s senior IT manager Faisal Ali has begun spearheading his vision to enhance the everyday lives of residents through the use of smart and innovative technologies.

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Since the firm’s establishment in 2002, Deyaar has emerged as one of the leading residential and commercial developers in the UAE’s competitive real estate market. By combining innovative strategies with the latest emerging technologies, newly appointed senior IT manager Faisal Ali is striving to provide unrivalled customer service.

Deyaar’s services include property, community and facility management, as well as property development. It has become a well-known brand throughout the emirate over the years, with both residential and commercial properties situated in fashionable neighbourhoods including Business Bay, DIFC, Jumeirah Lakes Towers and Dubai Silicon Oasis. The stellar project of the moment, in Ali’s opinion, is a multi-purpose area of Dubai Production City, which is set to house 27 buildings and will be known as ‘Midtown.’

“I’m a forward thinker, and Midtown is definitely the flagship product for our company at the moment,” he says. “The project is split into six districts, and the first two are set to be complete by the end of 2019, so we have been giving some serious thought to the services and technologies that we will deliver to residents in order to add value to their everyday lives.”

Ali believes that there are a whole host of technologies that will impact the property development market in coming years, but has his eye on the Internet of Things as playing a major part in Deyaar’s progress with the Midtown project.