The authority said it was concerned that the two companies have developed “such unassailable market positions” that rivals can’t compete on equal terms, resulting in higher prices for hotels, flights, electronics, insurance and other goods and services that are heavily advertised online.
Google and Facebook accounted for about 80% of the 14 billions pounds ($17 billion) earned by the U.K.‘s digital ad industry last year, the authority said. Google controls more than 90% of the U.K.’s 7.3 billion pound search advertising market while Facebook has more than half of its 5.5 billion pound display ad market.
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