TRANSFORMING THE WAY WE WORK OUT
The coronavirus has transformed the way we work out and take care of our bodies, but the online fitness revolution began far before 2020. According to a recent report, digital fitness as an industry subsector is now thought to be worth an eye-watering $100 billion globally, fueled by the rise of fitness applications and hardware designed to push us to the next level. That’s without mentioning the meteoric growth of the smartwatch and, in particular, the Apple Watch, which has single-handedly changed the way we monitor our health and think about fitness. Apple Watch not only offers major convenience for checking notifications and alerting us to workout progress, but it quite literally has saved the lives of users. In recent years, Apple has taken the Apple Watch experience to the next level, making it waterproof to track swim sessions, adding new workout types via watchOS such as dancing and yoga, and offering competitive workouts with friends, encouraging us all to aim higher and “close our rings.”
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