COMPANIES NAVIGATE TENSIONS OVER OFFICE REOPENING PLANS
AppleMagazine
|AppleMagazine #506
Last year, companies around the U.S. scrambled to figure out how to shut down their offices and set up their employees for remote work as the COVID-19 virus suddenly bore down on the world.
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Now, in a mirror image, they are scrambling to figure out how to bring many of those employees back.
Most companies are proceeding cautiously, trying to navigate declining COVID-19 infections against a potential backlash by workers who are not ready to return.
Tensions have spilled into the public at a few companies where some staff have organized petitions or even walkouts to protest being recalled to the office. Many workers in high-demand fields, such as tech or customer service, have options amid a rise in job postings promising “remote work” — an alluring prospect for people who moved during the pandemic to be closer to family or in search of more affordable cities.
“A lot of people have relocated and don’t want to come back, ” said Chris Riccobono, the CEO of Untuckit LLC, a casual men’s clothing company. “There’s a lot of crazy stuff that is a big day-today pain point.”
Riccobono said he can’t wait to get his 100 corporate staffers back to the office in Manhattan’s Soho neighborhood because he believes that productivity and morale are higher that way. Starting in September, the company will require those employees to report to the office Mondays, Wednesdays and Thursdays on the hope that the flexibility of a “hybrid” schedule will keep everyone happy.

Many others are similarly implementing a gradual return. Companies like Amazon and automakers Ford and General Motors have promised to adopt a hybrid approach permanently for their office staff, responding to internal and public surveys showing an overwhelming preference for work-from-home options.
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