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BORAT IS BACK, AND THIS TIME HE FITS RIGHT IN
AppleMagazine
|AppleMagazine #470
Since Sacha Baron Cohen first appeared as his Kazakh journalist on “Da Ali G Show,” Borat Sagdiyev has been remarkably consistent. The accent is the same. The gray suit is still rumpled. “Nahce” and “Mah Wahfe” regularly exude from him with a mangled melody. Borat hasn’t changed in the last 20 years. But America has.
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When Baron Cohen last traipsed across the country as Borat, in 2006’s “Borat: Cultural Learnings of America for Make Benefit Glorious Nation of Kazakhstan,” his character’s unapologetic anti-Semitism, misogyny and racism teased prejudices out from all kinds of dark and not-so-dark corners. His comedy revealed a more disturbing, hidden America that was often happy to go along with Baron Cohen’s gonzo act.

Fourteen years later, those prejudices aren’t so hard to find. Borat fits right in.
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