Airtags: Next-generation Tracking Technology Has Arrived

Two years after they were first rumored, Apple finally lifted the lid on its tracking device AirTag at its Spring Loaded event in April, designed to help consumers keep track of items that matter most.

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Combined with significant enhancements to the Find My app, including support for third-party accessories, there’s no excuse to lose personal belongings again.

INTRODUCING AIRTAG

Although the stunning new iMac and M1powered iPad Pro were the stars of the show at this year’s Spring Loaded event, held virtually in April to introduce products ahead of WWDC in June, Apple had another surprise up its sleeve: an introduction to the highly anticipated AirTag product, which was first revealed in iOS 13 beta code back in 2019. The new device, which retails for just $29 in the United States, can be attached to items such as handbags, backpacks, keys, soft toys, and more, and tap into Apple’s vast Find My network, allowing users to locate lost items, all whilst ensuring their location data remains private thanks to end-to-end encryption. Speaking at the April 20 event, Kaiann Drance, Apple’s vice president of Worldwide iPhone Product Marketing, said that the new capability was designed to “leveraging the vast Find My network, to help them keep track of and find the important items in their lives,” adding that “with its design, unparalleled finding experience, and built-in privacy and security features, AirTag will provide customers with another way to leverage the power of the ecosystem and enhance the versatility of iPhone.”