Get With The Program

Panini’s NBA Player of the Day promotion returns for 2017

- Stephen Laroche

After many successful years in other sports, Panini’s NBA Player of the Day promotion proved to be a big hit with both retailers and basketball card collectors last season and it is back again in 2017.

“First of all, the Player of the Day concept, which Panini has been doing on the football side for nearly 20 years is a proven program for hobby retailers,” said Doug Drotman, Program Administrator for the Panini NBA Player of the Day program. “It’s proven to sell more packs, which is goal number one, and two, it’s fun, enjoyable, and their customers like it.”

With a chance to win one of over 50,000 prizes, collectors everywhere will be breaking packs at their local card store between February 27 and April 5 for a daily chance to win a promotional pack of trading cards for pulling one featuring the Player of the Day or wild card company spokesmen Kyrie Irving and Kevin Durant starting in March.

Each NBA team is represented during the 30-day period that stores can run the promotion. Posters will be set up in stores detailing which player is eligible when a collector visits.