Growth Drivers Of Organic Food Industry Of India

With an increasing number of people believing that organic foods have a higher nutrient content, are kinder to the environment and livestock, and are healthier than the conventionally produced foods, the demand for organic produce is on the rise.

- Rishabh Chokani

The word ‘organic’ manages to ring a bell in any conversation that talks about food. ‘Organic’ is made up of anything that is natural, healthy and man-made fertilizers free. With the advent of technology and easy access to the internet, people are becoming more mindful about the health benefits of organic food products. With each passing day, they tend to become more aware about the harmful effects of the regular conventional food, available in the market, produced by using chemical pesticides, fertilizers and genetically modified organisms.

Organic farming or organic agriculture is about the farming methods and techniques that pay close attention to the nature. The organic farming techniques apply natural fertilizers such as manure or compost to feed soil and plants. It offers benefits for animal welfare and gives animals organic feed. It uses the preventive methods such as rotational grazing to help minimize diseases. Conventional farming, on the other hand, applies chemical fertilizers to promote plant growth, sprays insecticides to reduce pests and diseases, uses chemical herbicides to manage weeds and gives antibiotics to animals, growth hormones and medications to prevent diseases. With an increasing number of people believing that organic foods have a higher nutrient content, are kinder to the environment and livestock, and are healthier than the conventionally produced foods, the demand for organic produce is on the rise.

Current scenario