Mission Is To Digitise Freight Forwarders

Chennai-based startup FreightBro has been changing the face of digital logistics ever since 2016. It recently inked new business deals with Port of Wilhelmshaven and NAFL. Raghavendran Viswanathan, CEO & founder, FreightBro Logistics tells Shalini Nair about the industry knowhow while setting up a business, rolling out tailor-made solutions for the Dubai market and how collaboration is crucial for a blockchain to flourish.

- Shalini Nair

How will the agreement with NAFL add more value to your business?

We believe in democratizing technology for freight forwarders. Therefore, moving a step ahead, we want foreign freight forwarders also to enjoy the benefit. NAFL (National Association of Freight and Logistics) deal would help us to facilitate technology for Dubai freight forwarders. The value-add to the freight forwarders in Dubai is that they have access to Indian freight forwarders’ rates without checking it on a manual basis. This allows them to book quick shipments and quote much faster. For Indian freight forwarders, we provide an SLA of getting the rates in less than two minutes and we want the same for the Dubai market. We are also planning to set up an office in Dubai and launch FreightBro Elite to help freight forwarders digitize their business.

We are rolling out the service to NAFL soon. Probably, in the next 30 to 45 days we will be meeting Dubai freight forwarders. The requirements of Indian and Dubai freight forwarders may or may not be the same. So, we are finding out what exactly the freight forwarder in Dubai needs and cater as per their needs. We already have a product in place, but we want it to be tailor-made for the audience.

Details on your tie-up with Port of Wilhelmshaven…