What Will Be Trending In 2019

Yatra.com’s synopsis of the year that was and the year ahead

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The Indian travel industry has been growing at an exponential rate at the backdrop of burgeoning socio economic disposition and evolved preferences of customers. Fuelled by government initiatives like UDAN and digitalisation reaching nooks and corners of the subcontinent, India has been motivated to travel a lot this year. The much awaited HR mail with the holiday calendar in the first week, marks a beginning of planning for the year. Families plan their long vacations and festive visits to book way ahead in time.

However, the trend of millennials and the corporate crowd making last minute decisions to escape and make most of their long weekends continued through the year. With the destinations getting commercialised by the hour, the younger and the more adventurous lot are moving to unexplored and off beat destinations.

Travel has become more about rejuvenation, adventure, fulfillment, learning new skills and ‘being more of who you are’ than just ticking off places and flopping in the sun. Travel has now become a priority in the decision-making process of how they want to spend their disposable income. The trend can also be attributed to the first generation of digital nomads who would put envy-worthy Instagram and Facebook feeds with picture-perfect photographs and inspire more and more people to travel, creating a snowball effect.