Kicking It With Snoop

Checking in on Snoop Dogg's cool new collection with famed California footwear brand Sketchers

- By Beau Hayhoe

You never forget your favourite sneakers, the classics that stand the test of time. West Coast hip-hop icon and legendary entertainer Snoop Dogg holds a special place in his heart (and footwear rotation) for Skechers, the California-based footwear brand and Fortune 500 company, and the classics are better than ever before with Snoop's recently launched collection with Skechers.

The offering, available online and at select Skechers retail stores, features three capsules and nine highly distinctive, Snoop Dogg-inspired-and-approved sneakers fit for centre stage (and everywhere else). Skechers is no stranger to partnering with high-performing superstars in the worlds of fashion, music, sports and entertainment: Everyone from Ringo Starr and the Rolling Stones to Wayne Gretzky and Snoop Dogg pal Martha Stewart have rocked Skechers.